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Women’s Super League
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Shirts, WWE and Tesco's WSL play
September 30, 2026
Arsenal women's football team
BREAKING
Fan Engagement
Time to read: 6 min
Women’s football passes €150m but the growth model is still being written
January 22, 2026
Teams walking out before WNL match.
BREAKING
Football
Time to read: 5 min
WNL targets 45% fan awareness after Euro triumph
August 13, 2025
Ji So-Yun (Chelsea FC) celebrates after scoring during the 2020-21 UEFA Women’s Champions League fixture between Chelsea FC and Bayern Munich at Kingsmeadow.
BREAKING
Football
Time to read: 3 min
Chelsea Women welcomes further investment after restructure
May 31, 2024
FA Cup sign
BREAKING
Football
Time to read: 3 min
FA confirms BBC as free-to-air FA Cup broadcaster
May 14, 2024
Arsenal women's team celebrating a goal.
BREAKING
Football
Time to read: 2 min
Arsenal breaks WSL attendance record with 60,160 
February 20, 2024
Everton lose out on partnership with Stake as gambling sponsorships face ban
BREAKING
Football
Time to read: 2 min
Everton Women clocks in Christopher Ward back-of-shirt sponsorship
September 27, 2023
BREAKING
Media Rights
Time to read: 2 min
Simmons: Women’s Super League could be self-sustaining within next decade
April 15, 2021
BREAKING
Media Rights
Time to read: 2 min
BBC retains rights to top flight WSL
December 22, 2020
BREAKING
Latest News
Time to read: 2 min
Elite UK sport to continue in Tier 4 areas, government confirms
December 21, 2020
BREAKING
Sponsorship
Time to read: 2 min
Everton Women seal record commercial deal
October 29, 2020
BREAKING
Football
Time to read: 2 min
Bridgepoint eyes significant investment in Women's Super League
July 20, 2020
BREAKING
Integrity
Time to read: 3 min
Women’s football receives £1m boost from the Premier League
July 1, 2020
BREAKING
Football
Time to read: 2 min
WSL season concludes following COVID-19 discussions
May 26, 2020
BREAKING
Media Rights
Time to read: 2 min
Optus Sport partnership brings WSL to Australia
November 11, 2019
BREAKING
Fan Engagement
Time to read: 3 min
WSL ushers in historic season with record-breaking attendances
September 10, 2019
BREAKING
Media Rights
Time to read: 2 min
FA strikes overseas WSL broadcasting deal
September 3, 2019
BREAKING
Sponsorship
Time to read: 2 min
Betfred strengthens support for
rugby with Women’s Super League
August 15, 2019
BREAKING
Sponsorship
Time to read: 3 min
ZO Hammers out sponsorship upgrade with West Ham United Women’s team
August 1, 2019
BREAKING
Football
Time to read: 2 min
Etihad Stadium will host opening Women's Super League game
July 8, 2019
BREAKING
Football
Time to read: 7 min
How England's success has accelerated the growth of women's football
May 2, 2019
BREAKING
Sponsorship
Time to read: 3 min
Women’s Super League unveils landmark partnership with Barclays
March 21, 2019
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Paramount-Warner Bros acquisition complete
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Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Manchester City found guilty of almost all 155 charges
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Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026